Warning: I think in analogies, metaphors and I love food. When you dive into strategic planning, it can be easy to get lost in the sea of details. The sheer volume of variables to consider can often distract you from the most important piece – your strategy. A solid strategy connects all relevant dots…or not…
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Is it time to break up with your current social content? Change is hard, but it may be time to move on if you’re not getting what you want. Your content needs to entertain, educate, inspire or persuade. Is your current content achieving those goals? If you’re feeling disconnected from your audience, it may be…
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Top 5 Marketing Mistakes Webinar Overview Find out if you’re making any of the most common mistakes business owners make with their marketing. Life is busy, so we’re keeping it short and packed with value. We want you to walk away with a few new ideas or a fresh perspective on an old challenge. This…
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While “plan” is a synonym of “strategy,” a marketing strategy and a marketing plan are different. Each is an essential part of any marketing foundation. Used together, a marketing strategy and plan help you get the most out of your marketing efforts. Here, we’ll explain the basics of a marketing strategy and a marketing plan.…
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I recently listened to a podcast about unintended consequences, and it got me thinking about how often these unforeseen outcomes of purposeful actions occur in the business world. It’s not hard to think of a business-related example of a time when a decision was made to create a positive change but led to adverse, unexpected…
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Your business is growing. You want to attract and retain talented people. How do you build an employment brand that will help you do just that? First, when we think of “brand,” the first thing we usually think of is the consumer-facing brand. Or, what your audience sees and feels when interacting with your business.…
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Customers want more from their brands. It’s not about cost as it is about value. They want to see you’re your company as part of the bigger picture. They want to know that their purchase means something. That’s where purpose-driven marketing comes in. Forward-thinking companies position their products based on the shared interests and common…
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Whenever I hear the acronym “NFT” (aka non-fungible token), my mind immediately plays the tune of “ABC” by the Jackson 5. Why does it pop into my head? I don’t know. I worked at a record store for a long time. Any combination of words and letters that could reasonably match the tune of a song…
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Strategic marketing isn’t about guaranteeing success or playing it safe. It’s about increasing your chances of success. Strategic marketing helps you pull the right levels, understand the potential outcomes of your actions, and align your marketing tactics to your business goals. But first, a hockey analogy If you know hockey, you know about the “dump…
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Some things are better spread thin. Marmite comes to mind. Even those who love it (I stand bravely as one of those people) know a little goes a long way. But focus is not one of those things. Focus is more like ice if we’re picking abstract comparisons. You can build some incredible things with…
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It’s December 2021, which means we’re in the thick of “the top marketing trends of 2022!” season. Suppose you’re a business owner doing your research and figuring out what to do in marketing your business for this coming year. In that case, you probably are or will be coming across many articles from Forbes, Fast…
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What is brand equity? And how does it relate to building a brand that lasts? Brand equity said another way is the influence a brand itself has on buying decisions. It’s why you’re more likely to give your money to established, iconic, and trustworthy brands than relatively unknown brands for the same product: their brand…
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What can we learn about business adaptation from dead malls? The connection is even more clear than you might think. “I want to live in a mall where the temperature is always the same and people are nice.” – Kevin Meaney, Comedian I am obsessed with dead malls. What are dead malls, you ask? They’re…
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If you’re here, you’re asking yourself, “what is ROI in marketing?” Or, you’re asking Google. Or, you’re just scrolling through our blogs. Anyways, this blog is all about measuring the return of your investment in marketing (the ROI). If you’re in the world of business or investing you probably understand the basics of return on…
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How to Create a Marketing Strategy Webinar Overview You know marketing your business can have a positive impact on your bottom line, but maybe you don’t know where to start. Maybe you’ve tried out digital or print ads, email campaigns, social media, or other ways to build brand awareness and unlock growth, but you’re just…
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