How to Build a Brand That Lasts

Building a brand that stands the test of time sounds, generally, like a good thing to aspire to. And it is! So long as we understand that creating a brand that will last is not the same as creating a brand that never changes. Countless brands come to mind when we think of those that…

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The Mall Had It All. Until It Didn’t.

“I want to live in a mall where the temperature is always the same and people are nice.” – Kevin Meaney, Comedian I am obsessed with dead malls. What are dead malls, you ask? They’re the shopping centres that are neglected, abandoned and or scheduled for the wrecking ball. They are full of empty stores,…

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Why Your Business Needs a Marketing Strategy and How to Build One

Overview You know marketing your business can have a positive impact on your bottom line, but maybe you don’t know where to start. Maybe you’ve tried out digital or print ads, email campaigns, social media, or other ways to build brand awareness and unlock growth, but you’re just not seeing the tangible results you hoped…

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Social Media in the Abyss

In general, technology represents a better way of doing things. Innovation allows us to address and overcome limitations to chart a better path forward. But we don’t always use technology that way. Sometimes, we end up doing the same things we were doing before, or at least embracing the same limitations, instead of harnessing the…

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Marketing Strategy: The Key to Diversifying Your Revenue

If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major clients, or markets, leaves you vulnerable. If something impacts your main revenue driver and you don’t have revenue streams that can offset…

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Launching a Digital Product: Is Now the Right Time?

Webinar Overview The world is in a state of rapid change and innovation is more important than ever. Business owners globally are finding new ways to bring in revenue and go from survival back to a state of growth. Many of these business owners are taking their products and services online, launching digital products, and…

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Stop linking yourself

I’m a likeable and somewhat agreeable person, an average mensch if you will. So, it may come as a shock to know that the number of things that annoy me during a typical day is surprisingly high. Most are mundane annoyances and, let’s be honest, entirely useless. But some get at my core and frighten…

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Accessing New Revenue Streams through Effective Marketing

Webinar Overview New revenue streams can open up potential growth opportunities for your business, but effective marketing can be the key to turning potential into success. Join us as we speak with Kim G C Moody, CEO of Moodys Tax, on how marketing helped him launch a brand new online service. Presenters Kim G C…

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The Human Side of B2B Marketing

Overview Marketing isn’t just about brochures and social media posts, it’s about people and how they understand and interact with the world around them. In our first episode of Move Forward, Jon and Amish visit Telus Spark where they explore what it means to be human, and how it relates to their day-to-day lives as…

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“Don’t bunt.” Swing for the parking lot.

Another World Series is done. The strategies that made the biggest impact make good fodder for sports radio, but David Ogilvy, a constant proponent of the ‘big idea,’ said it best: “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” How often have you prioritized safety or simply gone with ‘what…

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