A marketing strategy vs. a marketing plan

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While “plan” is a synonym of “strategy,” a marketing strategy and a marketing plan are different. Each is an essential part of any marketing foundation. Used together, a marketing strategy and plan help you get the most out of your marketing efforts. Here, we’ll explain the basics of a marketing strategy and a marketing plan.…

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How to use purpose-driven marketing to drive sales

Customers want more from their brands. It’s not about cost as it is about value. They want to see you’re your company as part of the bigger picture. They want to know that their purchase means something. That’s where purpose-driven marketing comes in. Forward-thinking companies position their products based on the shared interests and common…

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NFT, 123, baby you and me!

Whenever I hear the acronym “NFT” (aka non-fungible token), my mind immediately plays the tune of “ABC” by the Jackson 5. Why does it pop into my head? I don’t know. I worked at a record store for a long time. Any combination of words and letters that could reasonably match the tune of a song…

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Stop chasing, start strategic marketing

Strategic marketing isn’t about guaranteeing success or playing it safe. It’s about increasing your chances of success. Strategic marketing helps you pull the right levels, understand the potential outcomes of your actions, and align your marketing tactics to your business goals. But first, a hockey analogy If you know hockey, you know about the “dump…

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Don’t spread your focus too thin

Some things are better spread thin. Marmite comes to mind. Even those who love it (I stand bravely as one of those people) know a little goes a long way. But focus is not one of those things. Focus is more like ice if we’re picking abstract comparisons. You can build some incredible things with…

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Top marketing trends of 2022? Says who?

It’s December 2021, which means we’re in the thick of “the top marketing trends of 2022!” season. Suppose you’re a business owner doing your research and figuring out what to do in marketing your business for this coming year. In that case, you probably are or will be coming across many articles from Forbes, Fast…

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The mall had it all, until it didn’t

What can we learn about business adaptation from dead malls? The connection is even more clear than you might think. “I want to live in a mall where the temperature is always the same and people are nice.” – Kevin Meaney, Comedian I am obsessed with dead malls. What are dead malls, you ask? They’re…

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What is ROI in marketing?

If you’re here, you’re asking yourself, “what is ROI in marketing?” Or, you’re asking Google. Or, you’re just scrolling through our blogs. Anyways, this blog is all about measuring the return of your investment in marketing (the ROI). If you’re in the world of business or investing you probably understand the basics of return on…

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Social media in the abyss

In general, technology represents a better way of doing things. Innovation allows us to address and overcome limitations to chart a better path forward. But we don’t always use technology that way. Sometimes, we end up doing the same things we were doing before, or at least embracing the same limitations, instead of harnessing the…

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