It’s December 2021, which means we’re in the thick of “the top marketing trends of 2022!” season. Suppose you’re a business owner doing your research and figuring out what to do in marketing your business for this coming year. In that case, you probably are or will be coming across many articles from Forbes, Fast…
Read MoreRecently, a routine eye exam got me thinking about A/B testing. The doctor swung a large steel contraption in front of my face. It’s the one you squish your face against to gaze through two tiny lenses. First, they start with the left eye. With a click between two settings, they ask you, “A or…
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Once upon a time (or “back in the day” if you prefer), outsourcing had a bad reputation. People associated it with negative identifiers like cheap, rushed, and disconnected. If those are the kinds of qualities you still think about when you think about outsourcing today, it’s time for an update. Outsourcing should be part of…
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If you’re here, you’re asking yourself, “what is ROI in marketing?” Or, you’re asking Google. Or, you’re just scrolling through our blogs. Anyways, this blog is all about measuring the return of your investment in marketing (the ROI). If you’re in the world of business or investing you probably understand the basics of return on…
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Customer retention, or customer loyalty, is one of the most important aspects of sustainable success. But it’s often overlooked. How to win customers and influence the ones you have “Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Having more customers is better than having less. More customers mean more sales. And more…
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How to Create a Marketing Strategy Webinar Overview You know marketing your business can have a positive impact on your bottom line, but maybe you don’t know where to start. Maybe you’ve tried out digital or print ads, email campaigns, social media, or other ways to build brand awareness and unlock growth, but you’re just…
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I spent more than two decades in the entertainment industry, where I reported on new movies. The competition for audience dollars was fierce. Studios that spent $100M+ to make a film often invested an equal amount in marketing, advertising and promotional events. Sometimes the studios’ excessive spending was the stuff of legend. One of the…
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If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major clients, or markets, leaves you vulnerable. If something impacts your main revenue driver and you don’t have revenue streams that can offset…
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Brand equity is complex, but it often comes down to the balance between the promises you make and the promises you keep. Your customers want you to deliver on your promises, it’s that simple. Delivering on them increases brand equity. Failing to deliver, whether on big promises or small promises in critical moments, takes away…
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In a hyper-digital age, we find ourselves spending more hours online than we probably want. Binging Netflix, video chats with close family, colleagues, and clients, refreshing social and the endless scrolling. We’re buying more household and novelty items online to help pass the time. What does all this added screen time mean for businesses? Well,…
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Webinar Overview New revenue streams can open up potential growth opportunities for your business, but effective marketing can be the key to turning potential into success. Join us as we speak with Kim G C Moody, CEO of Moodys Tax, on how marketing helped him launch a brand new online service. Presenters Kim G C…
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There seems to be a grey area between marketing and sales. To the unfamiliar, it can be hard to distinguish where one begins and the other ends. But sales is not marketing, and marketing is not sales. They work together to achieve the desired outcome, whether that be new customers or new clients. The relationship…
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In a recent article, Fast Company asked six advertising experts about where they see the advertising business today and where they see it going. Colleen DeCourcy of Wieden + Kennedy (which recently created this powerful ad for Nike, one of the many they’ve done for the brand) had this to say: “We’ve talked about the…
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People love good storytelling. It’s a scientific fact that we are hardwired to dramatize, to imagine, and immerse ourselves in good stories. Neuroscientists can demonstrate that our brains light up like Christmas trees when we are absorbed in a compelling story. Our motor cortexes, emotions, imagining sensations and visual image processing are all working overtime.…
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Imitation rarely gets us very far. It can be a good substitute when you can’t have the real thing (think Beyond Meat, faux fur, Cheese Wiz). But it’s still an imitation. If there’s no moral or physical obligations or limitations to stop us from having the real thing, we almost always choose the real thing.…
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