Does Your Idea of Outsourcing Need an Update?

Once upon a time (or “back in the day” if you prefer), outsourcing had a bad reputation. People associated it with negative identifiers like cheap, rushed, disconnected. If those are the kinds of qualities you still think about when you think about outsourcing today, it’s time for an update. Outsourcing should be part of every…

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Keeping Your Current Customers Happy

How to win customers and influence the ones you have “Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Having more customers is, generally speaking, better than having less. More customers mean more sales, and more sales mean more profit. Customer acquisition plays a big part in making that happen, but there’s another…

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Why Your Business Needs a Marketing Strategy and How to Build One

Overview You know marketing your business can have a positive impact on your bottom line, but maybe you don’t know where to start. Maybe you’ve tried out digital or print ads, email campaigns, social media, or other ways to build brand awareness and unlock growth, but you’re just not seeing the tangible results you hoped…

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Is Your Marketing Budget on a Rocket to Nowhere?

I spent more than two decades in the entertainment industry, where I reported on new movies. The competition for audience dollars was fierce. Studios that spent $100M+ to make a film often invested an equal amount in marketing, advertising and promotional events. Sometimes the studios’ excessive spending was the stuff of legend. One of the…

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Marketing Strategy: The Key to Diversifying Your Revenue

If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major clients, or markets, leaves you vulnerable. If something impacts your main revenue driver and you don’t have revenue streams that can offset…

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Accessing New Revenue Streams through Effective Marketing

Webinar Overview New revenue streams can open up potential growth opportunities for your business, but effective marketing can be the key to turning potential into success. Join us as we speak with Kim G C Moody, CEO of Moodys Tax, on how marketing helped him launch a brand new online service. Presenters Kim G C…

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Want to create a strong bond with your customers? Tell a great story

Storytelling connects businesses with consumers

People love good storytelling. It’s a scientific fact that we are hardwired to dramatize, to imagine, and immerse ourselves in good stories. Neuroscientists can demonstrate that our brains light up like Christmas trees when we are absorbed in a compelling story. Our motor cortexes, emotions, imagining sensations and visual image processing are all working overtime.…

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People buy who you are

Imitation rarely gets us very far. It can be a good substitute when you can’t have the real thing (think Beyond Meat, faux fur, Cheese Wiz). But it’s still an imitation. If there’s no moral or physical obligations or limitations to stop us from having the real thing, we almost always choose the real thing.…

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The Human Side of B2B Marketing

Overview Marketing isn’t just about brochures and social media posts, it’s about people and how they understand and interact with the world around them. In our first episode of Move Forward, Jon and Amish visit Telus Spark where they explore what it means to be human, and how it relates to their day-to-day lives as…

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“Don’t bunt.” Swing for the parking lot.

Another World Series is done. The strategies that made the biggest impact make good fodder for sports radio, but David Ogilvy, a constant proponent of the ‘big idea,’ said it best: “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” How often have you prioritized safety or simply gone with ‘what…

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