Warning: I think in analogies, metaphors and I love food. When you dive into strategic planning, it can be easy to get lost in the sea of details. The sheer volume of variables to consider can often distract you from the most important piece – your strategy. A solid strategy connects all relevant dots…or not…
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As Canada faces a looming recession, many companies are looking to build their resilience as they prepare to weather the storm. Companies face tough decisions as they look to cut costs during a time of slower growth, higher inflation, and more expensive resources. But scaling back operations doesn’t mean putting your marketing on hold. In…
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My initial plan was to write a blog about emerging marketing trends to pay attention to in 2023. I read articles and case studies, combed through survey results, and skimmed enough “Top Ten” lists to last me a lifetime (or until the next blog). While we can expect further advancements in AI and marketing tech,…
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How a low-budget horror movie scared up record profits using marketing witchcraft “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.” – Original prologue for “The Blair Witch Project” Everyone remembers their sense of dread while watching the…
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Is it time to break up with your current social content? Change is hard, but it may be time to move on if you’re not getting what you want. Your content needs to entertain, educate, inspire or persuade. Is your current content achieving those goals? If you’re feeling disconnected from your audience, it may be…
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Top 5 Marketing Mistakes Webinar Overview Find out if you’re making any of the most common mistakes business owners make with their marketing. Life is busy, so we’re keeping it short and packed with value. We want you to walk away with a few new ideas or a fresh perspective on an old challenge. This…
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Do television shows usually seem like marketing tactics to you? Sure, you’ll see advertisements depending on where you watch. Reality TV has a reputation as a place otherwise unknown actors or entertainment business hopefuls can go to market themselves, but what if the program itself was the advertisement? What if the entire underlying approach to…
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While “plan” is a synonym of “strategy,” a marketing strategy and a marketing plan are different. Each is an essential part of any marketing foundation. Used together, a marketing strategy and plan help you get the most out of your marketing efforts. Here, we’ll explain the basics of a marketing strategy and a marketing plan.…
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I recently listened to a podcast about unintended consequences, and it got me thinking about how often these unforeseen outcomes of purposeful actions occur in the business world. It’s not hard to think of a business-related example of a time when a decision was made to create a positive change but led to adverse, unexpected…
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Growing a business of any kind follows a similar series of events and priorities. These include hirings, launches, partnerships, and a whole lot of other decisions and investments. Growing a business is also time-consuming. Heck, prioritizing where you’ll be spending your dollars can feel like a full-time job in itself. We get it. As entrepreneurs,…
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Deciding which social media platform is best for your business can be a challenge. One of the most common questions we hear is, “do I need I need to be on all of them?” The short answer is “no,” especially when you consider the vast number and variety of social media platforms available. You don’t…
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The matchup is set, and the city is buzzing. This Sunday in Los Angeles, the two greatest franchises in NFL history, the Cincinnati Bengals and the Los Angeles Rams, will face off in Super Bowl LVI. And this blog about advertising during the Super Bowl is almost definitely dated by the time you read it.…
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Whenever I hear the acronym “NFT” (aka non-fungible token), my mind immediately plays the tune of “ABC” by the Jackson 5. Why does it pop into my head? I don’t know. I worked at a record store for a long time. Any combination of words and letters that could reasonably match the tune of a song…
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As I wrote in our previous blog, a solid marketing strategy is the only way to properly focus your resources on achieving your business goals. Once you’ve developed a marketing strategy, there’s no need to feel like the canary in a coal mine when it comes time to implement. Marketing is a big investment into…
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Strategic marketing isn’t about guaranteeing success or playing it safe. It’s about increasing your chances of success. Strategic marketing helps you pull the right levels, understand the potential outcomes of your actions, and align your marketing tactics to your business goals. But first, a hockey analogy If you know hockey, you know about the “dump…
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