Demystifying marketing through education

demystifying marketing

Growing a business of any kind follows a similar series of events and priorities. These include hirings, launches, partnerships, and a whole lot of other decisions and investments. Growing a business is also time-consuming. Heck, prioritizing where you’ll be spending your dollars can feel like a full-time job in itself. We get it. As entrepreneurs,…

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The best part of the Super Bowl? The ads, of course

r busineThe matchup is set, the city is buzzing. This Sunday in Los Angeles, the two greatest franchises in NFL history, the Cincinnati Bengals and the Los Angeles Rams, will face off in Super Bowl LVI. And this blog about advertising on the Super Bowl is almost definitely dated by the time you’re reading it.…

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NFT, 123, baby you and me!

Whenever I hear the acronym “NFT” (aka non-fungible token), my mind immediately plays the tune of “ABC” by the Jackson 5. Why does it pop into my head? I don’t know. I worked at a record store for a long time. Any combination of words and letters that could reasonably match the tune of a song…

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Adopt a learning mindset in your marketing

As I wrote in our previous blog, a solid marketing strategy is the only way to properly focus your resources on achieving your business goals. Once you’ve developed a marketing strategy, there’s no need to feel like the canary in a coal mine when it comes time to implement. Marketing is a big investment into…

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Stop chasing, start strategic marketing

Strategic marketing isn’t about guaranteeing success or playing it safe. It’s about increasing your chances of success. Strategic marketing helps you pull the right levels, understand the potential outcomes of your actions, and align your marketing tactics to your business goals. But first, a hockey analogy If you know hockey, you know about the “dump…

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Thought leadership: “I’m a thought leader!”

I had a big ole’ blog written about “thought leadership.” The ideas were flowing. The words were falling into place. Great feelings all around. But then things happened. I got busy. My deadline was way out, so I thought, “I’ll come back to this.” And when I did (a few weeks later), I was less…

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Top marketing trends of 2022? Says who?

It’s December 2021, which means we’re in the thick of “the top marketing trends of 2022!” season. Suppose you’re a business owner doing your research and figuring out what to do in marketing your business for this coming year. In that case, you probably are or will be coming across many articles from Forbes, Fast…

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Does your idea of outsourcing need an update?

Once upon a time (or “back in the day” if you prefer), outsourcing had a bad reputation. People associated it with negative identifiers like cheap, rushed, and disconnected. If those are the kinds of qualities you still think about when you think about outsourcing today, it’s time for an update. Outsourcing should be part of…

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What is ROI in marketing?

If you’re here, you’re asking yourself, “what is ROI in marketing?” Or, you’re asking Google. Or, you’re just scrolling through our blogs. Anyways, this blog is all about measuring the return of your investment in marketing (the ROI). If you’re in the world of business or investing you probably understand the basics of return on…

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Keeping your current customers happy

Customer retention, or customer loyalty, is one of the most important aspects of sustainable success. But it’s often overlooked. How to win customers and influence the ones you have “Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Having more customers is better than having less. More customers mean more sales. And more…

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Is your marketing budget on a rocket to nowhere?

I spent more than two decades in the entertainment industry, where I reported on new movies. The competition for audience dollars was fierce. Studios that spent $100M+ to make a film often invested an equal amount in marketing, advertising and promotional events. Sometimes the studios’ excessive spending was the stuff of legend. One of the…

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Marketing strategy: The key to diversifying your revenue

If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major clients, or markets, leaves you vulnerable. If something impacts your main revenue driver and you don’t have revenue streams that can offset…

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