The Blair Witch Project: a case study in viral marketing

Cover Image: Dark, spooky woods. This is the cover image of a blog about The Blair Witch Project's Marketing campaign.

How a low-budget horror movie scared up record profits using marketing witchcraft   “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.” – Original prologue for “The Blair Witch Project”  Everyone remembers their sense of dread while watching the…

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Content marketing strategy and Formula 1’s Drive to Survive

Do television shows usually seem like marketing tactics to you? Sure, you’ll see advertisements depending on where you watch. Reality TV has a reputation as a place otherwise unknown actors or entertainment business hopefuls can go to market themselves, but what if the program itself was the advertisement? What if the entire underlying approach to…

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The best part of the Super Bowl? The ads, of course

The matchup is set, and the city is buzzing. This Sunday in Los Angeles, the two greatest franchises in NFL history, the Cincinnati Bengals and the Los Angeles Rams, will face off in Super Bowl LVI. And this blog about advertising during the Super Bowl is almost definitely dated by the time you read it.…

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