Does Your Idea of Outsourcing Need an Update?

Once upon a time (or “back in the day” if you prefer), outsourcing had a bad reputation. People associated it with negative identifiers like cheap, rushed, disconnected. If those are the kinds of qualities you still think about when you think about outsourcing today, it’s time for an update. Outsourcing should be part of every…

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The Mall Had It All. Until It Didn’t.

“I want to live in a mall where the temperature is always the same and people are nice.” – Kevin Meaney, Comedian I am obsessed with dead malls. What are dead malls, you ask? They’re the shopping centres that are neglected, abandoned and or scheduled for the wrecking ball. They are full of empty stores,…

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Keeping Your Current Customers Happy

How to win customers and influence the ones you have “Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Having more customers is, generally speaking, better than having less. More customers mean more sales, and more sales mean more profit. Customer acquisition plays a big part in making that happen, but there’s another…

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Is Your Marketing Budget on a Rocket to Nowhere?

I spent more than two decades in the entertainment industry, where I reported on new movies. The competition for audience dollars was fierce. Studios that spent $100M+ to make a film often invested an equal amount in marketing, advertising and promotional events. Sometimes the studios’ excessive spending was the stuff of legend. One of the…

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Marketing Strategy: The Key to Diversifying Your Revenue

If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major clients, or markets, leaves you vulnerable. If something impacts your main revenue driver and you don’t have revenue streams that can offset…

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Riding the Pandemic Bull: Small Business Style.

Photo by Bobby Owens Photography.  We’ve hit the seven-month mark of navigating our businesses through a turbulent economic environment. If there were a metaphor for this ride we’ve been on, I’d imagine it to be a tough, snorting bull at the Stampede Rodeo, one that only the fiercest of bull riders would dare to ride…

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Launching a Digital Product: Is Now the Right Time?

Webinar Overview The world is in a state of rapid change and innovation is more important than ever. Business owners globally are finding new ways to bring in revenue and go from survival back to a state of growth. Many of these business owners are taking their products and services online, launching digital products, and…

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Everything old is new again

Everything old is new again

How blasts from the past shape our future An interesting thing happened during the last weekend of May. A low-budget horror thriller called The Wretched was the number one movie for the fifth week in a row. The movie’s total gross of $841,000 was impressive during a pandemic, but a mere fraction of what a…

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How the last two months have made us better

A little over two months ago, my business partner Amish and I ended up on what seems like the first Zoom call of the subsequent 4875 that have happened since. What seemed abnormal then is the new normal now. That which felt hard now seems easy. It’s funny how time does that to you. Through…

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Simple & Effective

Business owners are drinking from a fire hose right now. Every day brings a new government initiative designed to keep the doors open, and there is an endless flow of advice on how to operate your business during challenging times. While the focus has been on defence and risk mitigation, now is the time to…

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