Brand Strategy
Who are you as a business owner? What is the culture inside your business? Who is your audience and what is important to them? A great brand does more than look good. A great brand feels authentic and interesting, speaks to your audience, and represents the heart of your business. Behind every great brand is a strategy for how that brand contributes to the success of the business.
Brand Development
Brand development is both short-term work and long-term work. Brand isn’t “set it and forget it.” Your brand needs care and attention over time. We work closely with you to develop your brand and enhance it as time goes on, even beyond the scope of traditional marketing. This might include your company values, culture, employment brand, and more. Brand is big, and it’s part of everything. We’re here to make your business the definitive brand in your market.
Logo Design and Brand Identity
You’ve heard the phrase “never judge a book by its cover,” but the reality is, people do. Your brand identity should be something you’re proud to stand behind, but even more importantly, it needs to speak to your audience. Whether it’s a brand new identity or a fresh look, we bring the visual representation of your brand to life and ensure it hits all the right notes.
Brand Messaging Strategy and Guidelines
How you tell your story, including your voice, tone, and overall messaging, is an important part of the overall brand experience for your audience. We help you define your brand messaging in a way that is true to your business and appealing to your audience. Messaging guidelines set the standard so that your customers or clients get a consistent, engaging experience every time they interact with your business.
“Take your protein pills and put your helmet on…” David Bowie // Space Oddity
For clients who aren’t quite ready to have a marketing team on retainer but still want the benefits of having a solid, strategic marketing foundation, the LIFT program includes everything you need to market your business effectively and achieve your business goals right from the start. [ Need a lift? ]