Privacy Policy
Effective Date: April 2026
Last Updated: April 2026
Forward Level Inc. ("Forward Level", "we", "us", or "our") is committed to protecting the privacy of visitors to our website, forwardlevel.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Forward Level is based in Calgary, Alberta, Canada, and operates in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).
Information We Collect
Information you provide directly:
- Contact forms: When you submit a form on our website (e.g., the Connect form), we collect your name, email address, and any message content you provide.
- Newsletter subscription: When you subscribe to our newsletter, we collect your first name and email address. We also record your consent to receive electronic communications in compliance with Canada's Anti-Spam Legislation (CASL).
Information collected automatically:
- Cookies and analytics: We use Google Analytics (GA4) and Google Tag Manager to collect anonymized usage data such as pages visited, time on site, referring source, and general geographic location. This data helps us understand how visitors use our website and improve our content.
- Log data: Our web server automatically collects standard log information including your IP address, browser type, operating system, and the pages you visit.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries submitted through our contact forms
- Send you our newsletter and other communications you have opted in to receive
- Analyze website usage to improve our content and user experience
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties.
Third-Party Services
We use the following third-party services that may process your data:
- Mailchimp (Intuit Inc.) — We use Mailchimp to manage our email newsletter subscribers. When you subscribe, your name and email address are stored in Mailchimp. Mailchimp's servers are located in the United States. Mailchimp's Privacy Policy
- Google Analytics / Google Tag Manager (Google LLC) — We use Google Analytics 4 to collect anonymized website usage data. Google may process this data on servers outside of Canada. Google's Privacy Policy
- Cloudflare (Cloudflare Inc.) — Our website uses Cloudflare for performance and security services. Cloudflare may process visitor IP addresses and request data. Cloudflare's Privacy Policy
- Meta Pixel (Meta Platforms Inc.) — We use the Meta Pixel for retargeting and measuring the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may collect data such as your IP address, browser information, and actions taken on our website. This data is used to deliver relevant ads and measure ad performance. Meta may process this data on servers outside of Canada. Meta's Privacy Policy
- Statamic — Our website is built on Statamic, a flat-file content management system. Form submissions (contact form and newsletter signups) are stored as files on our web server.
Cookies
Our website uses cookies primarily through Google Analytics and Google Tag Manager. These cookies help us understand how visitors interact with our website.
You can control cookie preferences through your browser settings. Disabling cookies may affect your experience on our website.
Consent
By using our website, you consent to the collection and use of information as described in this policy.
For newsletter subscriptions, we obtain your express consent at the time of signup in compliance with CASL. You may withdraw your consent and unsubscribe at any time by clicking the unsubscribe link at the bottom of any email we send, or by contacting us directly.
Data Retention
- Contact form submissions are retained for as long as necessary to respond to your inquiry and for our business records.
- Newsletter subscriber data is retained in Mailchimp until you unsubscribe or request removal.
- Analytics data is retained according to Google Analytics' default retention settings.
Your Rights
Under PIPEDA and PIPA, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Withdraw consent for the collection, use, or disclosure of your information
- Request deletion of your personal information
To exercise any of these rights, please contact us using the information below.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Forward Level Inc.
502 – 326 11th Avenue SW
Calgary, AB Canada T2R 0C5
Phone: 403.770.9977
Email: [email protected]
