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The Human Side of B2B Marketing

January 16th, 2019 Forward Level 1 min to read

The Human Side of B2B Marketing Overview

Marketing isn’t just about brochures and social media posts, it’s about people and how they understand and interact with the world around them. In our first episode of Move Forward, Jon and Amish visit Telus Spark where they explore what it means to be human, and how it relates to their day-to-day lives as B2B marketers. Join them as they contemplate life, work, their own relationship, and how it all fits together to create honest, effective, and human-centric marketing.