Managing your business on Facebook doesn’t have to be a nightmare. Sharing access with employees, agencies and contractors can get messy. But as Facebook evolves, so do the tools that keep your business running smoothly. Let's talk about why a Facebook Business Portfolio is a game-changer compared to using an individual Facebook profile, and the risks you face if you stick with the old ways.
What is a Facebook Business Portfolio?
A Facebook Business Portfolio is like a command center for all your assets. Managed through Meta Business Suite (formerly Facebook Business Manager), it lets you control multiple Pages, Ad Accounts, and Instagram Profiles from one place. This centralized hub is designed for efficient, secure business management, enabling seamless collaboration and streamlined workflows. Learn more about it here.
So, what are the benefits of creating Business Portfolio on Facebook?
Collaboration: A Facebook Business Portfolio offers tools to track project progress and keep your team aligned, reducing miscommunication, and missed deadlines. Additionally, you can grant and revoke access to team members, partners, and agencies, ensuring you always maintain control over your business assets.
Enhanced Security: Instead of adding personal profiles to your account, you can assign specific permissions and job roles to team members. This ensures that sensitive information is only accessible to authorized personnel.
Centralized Management: Manage all your business assets in one place, making it easier to oversee campaigns, track performance, and maintain consistency across your brand's digital footprint. As your business grows, you can easily add new assets and users without managing multiple logins or account transfers.
Automated Rules: Set up automated rules to manage your ad campaigns more efficiently. Automatically adjust bids, budgets, and schedules based on performance metrics, freeing up your time for other strategic activities.
The Pitfalls of an Individually Owned Profile
Creating a business page through your personal account might seem easy, but it can cause big problems. Here’s why:
Access Issues: Have you ever had an employee leave the company and forget to update the access they have to the Facebook business page? Now you have no idea how to log in or give a new employee access? A Business Portfolio eliminates this headache by managing access centrally.
Ownership Problems: Personal accounts tied to business assets can be a nightmare. If an employee leaves or their account is hacked, you may lose access to your business page. This can disrupt your operations significantly.
Security Risks: Personal accounts often lack strong security measures, making them easy targets for hackers. If an admin's account is compromised, it can impact sensitive business information, ad spend accounts, and more. A centralized system provides better security control, reducing the risk of unauthorized access.
Now you know the risks, but where do you go from here? Start by setting up a Facebook Business Portfolio Page.
Setting Up Your Facebook Business Portfolio
Create an Account: Visit the Meta Business Suite website and sign up.
Add Business Assets: Include your Facebook Pages, Ad Accounts, and Instagram Profiles in the portfolio.
Assign Roles: Set roles and permissions for team members to ensure everyone has the right level of access.
Boost Security: Enable security features like two-factor authentication for added protection.
Remember, a Facebook business portfolio is free to use, regardless of the size of your business. What does that mean for you? Well, as a small business, it means that you’re able to take advantage of the advanced functionalities without incurring additional costs!
If you’re stuck, overwhelmed, or need more guidance, we’re here to help. Just click here for more support or to get an overview of the back end of your Facebook Business Page, ensuring it’s set up securely and safely.
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