Marketing General

7 tips for creating a forward-looking website

Earlier this year was the 25th anniversary of the world’s first public website going live. In case you’re like me and forgot to celebrate this momentous occasion, let’s take a forward looking approach and start talking about the second quarter century of the life of the website…

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The love affair of stories and brands

“You can’t hate someone whose story you know.” Interesting thought. Do you agree? I do. Especially after the person who taught me this notion (thanks sis), altered it to her own version… “You can’t dislike someone whose story you know.” After all, there is no room for hate in this world. And perhaps hate would…

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A small business owner's manifesto

As part of an effort to promote Small Business Week, I was invited by the Calgary Chamber of Commerce to participate in their six-part blog series focusing on small businesses in Calgary. Writing this blog allowed me to reflect on the past three years following the launch of Forward Level, and while I wouldn’t necessarily…

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Love those brand flakes…

No, the title of this blog is not based on my favourite cereal. Rather, it is a term I came up with while on a recent flight from Lisbon to Venice (yes, it was a morning flight, and yes, my stomach was grumbling). Chances are at some point, you have ‘felt the wrath’ of your…

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The ghost of the office

The remote employee… it’s a strange gig. You’re the ghost of the office. Everyone knows you’re around, but you’re not chatting over morning coffee, sharing laughs throughout the day or going out for drinks after work. While these “extras” are important aspects of team building and entrenching an employee within a company, are they necessary…

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