Branding

7 tips for creating a forward-looking website

Earlier this year was the 25th anniversary of the world’s first public website going live. In case you’re like me and forgot to celebrate this momentous occasion, let’s take a forward looking approach and start talking about the second quarter century of the life of the website…

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The love affair of stories and brands

“You can’t hate someone whose story you know.” Interesting thought. Do you agree? I do. Especially after the person who taught me this notion (thanks sis), altered it to her own version… “You can’t dislike someone whose story you know.” After all, there is no room for hate in this world. And perhaps hate would…

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Love those brand flakes…

No, the title of this blog is not based on my favourite cereal. Rather, it is a term I came up with while on a recent flight from Lisbon to Venice (yes, it was a morning flight, and yes, my stomach was grumbling). Chances are at some point, you have ‘felt the wrath’ of your…

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Design is not automatic for me

After eleven years as a graphic designer, design still isn’t automatic for me… and I never want it to be. Why would I want it that way? As a creative being, design is a process – a very long and uncomfortable process. But it’s the uncomfortable areas that make me the designer I am. The…

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We are all storytellers…

A few months back I had a very interesting conversation with a gentleman. In a fairly short period of time, we covered a variety of topics, starting with sports and slowly evolving to business and marketing. While the entire conversation was a fast-paced exchange of thoughts, one such thought has remained with me ever since

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