The Latest.

Insights and the latest news from Forward Level.

Everything old is new again

Everything old is new again

How blasts from the past shape our future An interesting thing happened during the last weekend of May. A low-budget horror thriller called The Wretched was the number one movie for the fifth week in a row. The movie’s total gross of $841,000 was impressive during a pandemic, but a mere fraction of what a…
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Marketing and Sales are different, but the magic happens together

There seems to be a grey area between marketing and sales. To the unfamiliar, it can be hard to distinguish where one begins and the other ends. But sales is not marketing, and marketing is not sales. They work together to achieve the desired outcome, whether that be new customers or new clients. The relationship…
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marketing customer trends authentic brands

Customers in 2020 are done with fake authenticity and empty promises

In a recent article, Fast Company asked six advertising experts about where they see the advertising business today and where they see it going. Colleen DeCourcy of Wieden + Kennedy (which recently created this powerful ad for Nike, one of the many they’ve done for the brand) had this to say: “We’ve talked about the…
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How the last two months have made us better

A little over two months ago, my business partner Amish and I ended up on what seems like the first Zoom call of the subsequent 4875 that have happened since. What seemed abnormal then is the new normal now. That which felt hard now seems easy. It’s funny how time does that to you. Through…
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Simple & Effective

Business owners are drinking from a fire hose right now. Every day brings a new government initiative designed to keep the doors open, and there is an endless flow of advice on how to operate your business during challenging times. While the focus has been on defence and risk mitigation, now is the time to…
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Want to create a strong bond with your customers? Tell a great story

People love good storytelling. It’s a scientific fact that we are hardwired to dramatize, to imagine, and immerse ourselves in good stories. Neuroscientists can demonstrate that our brains light up like Christmas trees when we are absorbed in a compelling story. Our motor cortexes, emotions, imagining sensations and visual image processing are all working overtime.…
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How adversity shapes consumer behaviour

Consumer behaviour has been altered by large-scale social and economic variables for as long as economies have existed. I never once saw my mom buy a new roll of aluminum foil. She would use the same well-worn sheet for baking, clean it and then return it to the box. This frugality was passed on to…
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A full-service marketing agency model that actually works (for you)

Let’s say you’ve come to the realization you need marketing support. Do you rely on freelancers, hire someone, build your own team, or hire an agency? Each option has benefits, drawbacks, and unique considerations. Your decision probably rests heavily on what exactly you need compared against what you can afford. We believe the fact that…
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