Is your marketing budget on a rocket to nowhere?

I spent more than two decades in the entertainment industry, where I reported on new movies. The competition for audience dollars was fierce. Studios that spent $100M+ to make a film often invested…

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How marketing strategy can be the key to diversifying your revenue

If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major…

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Why authentic leadership is more important than ever

“It isn’t about the words you say. It’s about the energetic message you send.” – Pete Carroll, Head Coach, Seattle Seahawks Pete Carroll’s energy and passion for the game are infectious. You never…

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Riding the pandemic bull: How to survive tough times (without losing your shirt)

When Connor Curran decided to start his own clothing company, he had no idea where to begin. So he took out his laptop and Googled ‘How to start a T-shirt company,’ and watched…

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Riding the pandemic bull: How to land on your feet.

Adam Thompson jumped in with both feet when he started Friday Sock Co. in 2015. He took his love of colourful footwear and turned it into a $1 million a year business with…

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Riding the pandemic bull – small business style.

Photo by Bobby Owens Photography.  We’ve hit the seven-month mark of navigating our businesses through a turbulent economic environment. If there were a metaphor for this ride we’ve been on, I’d imagine it…

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To our people, thank you

In 2020, the only constant has been change. The way we’ve done things has been put to the ultimate stress test. New questions as to what the new normal will be continues to…

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What we learned: Sony, Microsoft, and the promises you make.

In this ongoing blog series, we’ll focus on hot topics and big events in the business and consumer world. From hugely successful product launches to monumental failures, we’ll break it down through the…

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Your customers don’t care about your products and services like you do

In a hyper-digital age, we find ourselves spending more hours online than we probably want. Binging Netflix shows, endless video chats with close family, colleagues, and clients. We’re buying more household and novelty…

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Oldies but goodies.

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