The mall had it all. Until it didn’t.

“I want to live in a mall where the temperature is always the same and people are nice.” – Kevin Meaney, Comedian I am obsessed with dead malls. What are dead malls, you…

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Keeping Your Current Customers Happy

How to win customers and influence the ones you have “Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Having more customers is, generally speaking, better than having less. More customers…

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Social Media in the Abyss

In general, technology represents a better way of doing things. Innovation allows us to address and overcome limitations to chart a better path forward. But we don’t always use technology that way. Sometimes,…

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Is your marketing budget on a rocket to nowhere?

I spent more than two decades in the entertainment industry, where I reported on new movies. The competition for audience dollars was fierce. Studios that spent $100M+ to make a film often invested…

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How marketing strategy can be the key to diversifying your revenue

If you weren’t already aware of the benefits of diversifying your business revenue, the last year has made it abundantly clear. Depending on limited sources of revenue including individual products or services, major…

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Why authentic leadership is more important than ever

“It isn’t about the words you say. It’s about the energetic message you send.” – Pete Carroll, Head Coach, Seattle Seahawks Pete Carroll’s energy and passion for the game are infectious. You never…

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Riding the pandemic bull: How to survive tough times (without losing your shirt)

When Connor Curran decided to start his own clothing company, he had no idea where to begin. So he took out his laptop and Googled ‘How to start a T-shirt company,’ and watched…

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Riding the pandemic bull: How to land on your feet.

Adam Thompson jumped in with both feet when he started Friday Sock Co. in 2015. He took his love of colourful footwear and turned it into a $1 million a year business with…

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Riding the pandemic bull – small business style.

Photo by Bobby Owens Photography.  We’ve hit the seven-month mark of navigating our businesses through a turbulent economic environment. If there were a metaphor for this ride we’ve been on, I’d imagine it…

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Oldies but goodies.

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