The Latest.

Insights and the latest news from Forward Level.

Launching a digital product – is now the right time?

In a rapidly changing world, innovation is more important than ever. Business owners are finding new ways to bring in revenue by taking their products and services online, opening up their businesses to new and highly engaged online audiences. On September 2, Forward Level CEO Amish Morjaria and COO Jon Holden hosted a webinar with…
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Your customers don’t care about your products and services like you do

In a hyper-digital age, we find ourselves spending more hours online than we probably want. Binging Netflix shows, endless video chats with close family, colleagues, and clients. We’re buying more household and novelty items online to help pass the time. What does all this added screen time mean for businesses? Well, it’s loud out there.…
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Stop linking yourself

I’m a likeable and somewhat agreeable person, an average mensch if you will. So, it may come as a shock to know that the number of things that annoy me during a typical day is surprisingly high. Most are mundane annoyances and, let’s be honest, entirely useless. But some get at my core and frighten…
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Accessing new revenue streams through effective marketing

Effective marketing can turn big ideas with a ton of potential into real, profitable new revenue streams for your business. On July 29, Forward Level CEO Amish Morjaria and COO Jon Holden hosted a webinar with guest Kim G C Moody, CEO of Moodys Tax, on how marketing helped him launch a brand new online…
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Everything old is new again

How blasts from the past shape our future An interesting thing happened during the last weekend of May. A low-budget horror thriller called The Wretched was the number one movie for the fifth week in a row. The movie’s total gross of $841,000 was impressive during a pandemic, but a mere fraction of what a…
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Marketing and Sales are different, but the magic happens together

There seems to be a grey area between marketing and sales. To the unfamiliar, it can be hard to distinguish where one begins and the other ends. But sales is not marketing, and marketing is not sales. They work together to achieve the desired outcome, whether that be new customers or new clients. The relationship…
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Customers in 2020 are done with fake authenticity and empty promises

In a recent article, Fast Company asked six advertising experts about where they see the advertising business today and where they see it going. Colleen DeCourcy of Wieden + Kennedy (which recently created this powerful ad for Nike, one of the many they’ve done for the brand) had this to say: “We’ve talked about the…
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How the last two months have made us better

A little over two months ago, my business partner Amish and I ended up on what seems like the first Zoom call of the subsequent 4875 that have happened since. What seemed abnormal then is the new normal now. That which felt hard now seems easy. It’s funny how time does that to you. Through…
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