The Latest.

Insights and the latest news from Forward Level.

Stop linking yourself

I’m a likeable and somewhat agreeable person, an average mensch if you will. So, it may come as a shock to know that the number of things that annoy me during a typical day is surprisingly high. Most are mundane annoyances and, let’s be honest, entirely useless. But some get at my core and frighten…
Read More

Accessing new revenue streams through effective marketing

Effective marketing can turn big ideas with a ton of potential into real, profitable new revenue streams for your business. On July 29, Forward Level CEO Amish Morjaria and COO Jon Holden hosted a webinar with guest Kim G C Moody, CEO of Moodys Tax, on how marketing helped him launch a brand new online…
Read More
Everything old is new again

Everything old is new again

How blasts from the past shape our future An interesting thing happened during the last weekend of May. A low-budget horror thriller called The Wretched was the number one movie for the fifth week in a row. The movie’s total gross of $841,000 was impressive during a pandemic, but a mere fraction of what a…
Read More

Marketing and Sales are different, but the magic happens together

There seems to be a grey area between marketing and sales. To the unfamiliar, it can be hard to distinguish where one begins and the other ends. But sales is not marketing, and marketing is not sales. They work together to achieve the desired outcome, whether that be new customers or new clients. The relationship…
Read More

Customers in 2020 are done with fake authenticity and empty promises

In a recent article, Fast Company asked six advertising experts about where they see the advertising business today and where they see it going. Colleen DeCourcy of Wieden + Kennedy (which recently created this powerful ad for Nike, one of the many they’ve done for the brand) had this to say: “We’ve talked about the…
Read More

How the last two months have made us better

A little over two months ago, my business partner Amish and I ended up on what seems like the first Zoom call of the subsequent 4875 that have happened since. What seemed abnormal then is the new normal now. That which felt hard now seems easy. It’s funny how time does that to you. Through…
Read More

Simple & Effective

Business owners are drinking from a fire hose right now. Every day brings a new government initiative designed to keep the doors open, and there is an endless flow of advice on how to operate your business during challenging times. While the focus has been on defence and risk mitigation, now is the time to…
Read More

Want to create a strong bond with your customers? Tell a great story

People love good storytelling. It’s a scientific fact that we are hardwired to dramatize, to imagine, and immerse ourselves in good stories. Neuroscientists can demonstrate that our brains light up like Christmas trees when we are absorbed in a compelling story. Our motor cortexes, emotions, imagining sensations and visual image processing are all working overtime.…
Read More