The Latest.

Insights and the latest news from Forward Level.

FLM gets a fresh coat of (web) paint

We are proud mommas and poppas today, announcing the launch of our brand-new website! Over the years we’ve listened to our clients talk about the unique and positive experience of partnering with Forward Level, and we thought “how can we better express that experience through our website?” That’s how the idea was born, and how…
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FLM and Stand & Command partner to sponsor Calgary Folk Music Festival 2018

We are proud to announce that we have joined forces with our friends at Stand & Command for the second consecutive year as sponsors to bring you the move forward yyc™ at the Calgary Folk Music Festival 2018. move forward yyc™ is a community of entrepreneurs moving our community forward. As Founding Partners, we’re proud…
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Stop letting "good enough" be good enough

If you’re an established business, chances are high that you’ve got, at a minimum, a website and some sort of lead generation strategy. Maybe you’re active on social media, utilize print or digital advertising, and showcase at conferences or seminars. It’s good enough, you think, but “good enough” means it can always be better.
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Don’t overcommit to one audience

John Pemberton turned a cure for morphine addiction into the most popular soft drink in the world. Sometimes the right pivot at the right time changes everything.
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When it comes to content, less is often more.

Producing a high volume of content can and likely will raise your profile on Google searches or social media, but content that doesn’t align with your strategy will eventually hurt your brand down the line.
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It’s 2018, but it’s never too late to start engaging on social media

It’s 2018, and if your company still isn’t active on Twitter, Facebook, LinkedIn, Instagram, or other social networks that apply, there’s room for improvement.
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Anti-Resolution: Stop selling your product as a product

January sees many new year’s resolutions made and broken (in fact, as little as 8% of resolutions stick). Some of you might have even broken one or two already, but when thinking about marketing for your business, it’s important to make resolutions you can commit to.
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“How did I miss that?” – 8 tips for editing and proofing like a pro

Hands up if you’ve ever uttered, “How did I miss that?” Whether it was an email, a tweet or a press release, there’s nothing worse than that sinking feeling after noticing an error in your writing (especially when spotted approximately three seconds after pressing ‘send’).
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Key marketing strategies to grow your business post-recession

In August, we wrote a blog about the reasons why you shouldn’t cut your marketing budget during a recession. Eight months later, as we start to hear predictions of a return to economic growth in 2017, we sat down with Josh Ronald from Stawowski McGill, a team of business and financial advisors who collaborate with…
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