Posts written by

Tyler Engström, Content Strategist

What we learned: Sony, Microsoft, and the promises you make.

By Tyler Engström, Content Strategist | Oct 7, 2020

In this ongoing blog series, we’ll focus on hot topics and big events in the business and consumer world. From hugely successful product launches to monumental failures, we’ll break it down through the lens of marketing and public relations and highlight the lessons that even small business owners can apply to market their business more…

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Customers in 2020 are done with fake authenticity and empty promises

By Tyler Engström, Content Strategist | Jun 10, 2020

In a recent article, Fast Company asked six advertising experts about where they see the advertising business today and where they see it going. Colleen DeCourcy of Wieden + Kennedy (which recently created this powerful ad for Nike, one of the many they’ve done for the brand) had this to say: “We’ve talked about the…

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People buy who you are

By Tyler Engström, Content Strategist | Mar 10, 2020

Imitation rarely gets us very far. It can be a good substitute when you can’t have the real thing (think Beyond Meat, faux fur, Cheese Wiz). But it’s still an imitation. If there’s no moral or physical obligations or limitations to stop us from having the real thing, we almost always choose the real thing.…

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“Don’t bunt.” Swing for the parking lot.

By Tyler Engström, Content Strategist | Nov 7, 2018

Another World Series is done. The strategies that made the biggest impact make good fodder for sports radio, but David Ogilvy, a constant proponent of the ‘big idea,’ said it best: “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” How often have you prioritized safety or simply gone with ‘what…

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