Tyler Engström, Content Strategist and Good Vibe Aficionado

Customers in 2020 are done with fake authenticity and empty promises

By Tyler Engström, Content Strategist and Good Vibe Aficionado | Jun 10, 2020

In a recent article, Fast Company asked six advertising experts about where they see the advertising business today and where they see it going. Colleen DeCourcy of Wieden + Kennedy (which recently created this powerful ad for Nike, one of the many they’ve done for the brand) had this to say: “We’ve talked about the…

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A full-service marketing agency model that actually works (for you)

By Tyler Engström, Content Strategist and Good Vibe Aficionado | Apr 16, 2020

Let’s say you’ve come to the realization you need marketing support. Do you rely on freelancers, hire someone, build your own team, or hire an agency? Each option has benefits, drawbacks, and unique considerations. Your decision probably rests heavily on what exactly you need compared against what you can afford. We believe the fact that…

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People buy who you are

By Tyler Engström, Content Strategist and Good Vibe Aficionado | Mar 10, 2020

Imitation rarely gets us very far. It can be a good substitute when you can’t have the real thing (think Beyond Meat, faux fur, Cheese Wiz). But it’s still an imitation. If there’s no moral or physical obligations or limitations to stop us from having the real thing, we almost always choose the real thing.…

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