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7 tips for creating a forward-looking website

By Forward Level Marketing | Nov 23, 2016

Earlier this year was the 25th anniversary of the world’s first public website going live. In case you’re like me and forgot to celebrate this momentous occasion, let’s take a forward looking approach and start talking about the second quarter century of the life of the website…

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Four reasons not to cut your marketing budget in a recession

By Forward Level Marketing | Aug 24, 2016

A report published by TD Economics last month indicated that the current recession in Alberta is likely to be one of the most severe the province has ever faced. The first reaction of most businesses in a recession is…

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What does it mean to be an effective leader?

By Forward Level Marketing | Jul 18, 2016

It’s been a while since I’ve dusted off the ole event management hat. However, when our long-time client, Moodys Gartner Tax Law, shared their vision of hosting a fundraising event, I quickly ran to my…

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The rules of engagement: 3 ways to grow your social media presence

By Forward Level Marketing | Mar 31, 2016

Social media is an ongoing evolution – the only constant being change. While it’s not always easy to know which social media tip or trick to invest in, the rule of engagement is one standby you can rely on…

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The love affair of stories and brands

By Forward Level Marketing | Feb 25, 2016

“You can’t hate someone whose story you know.” Interesting thought. Do you agree? I do. Especially after the person who taught me this notion (thanks sis), altered it to her own version… “You can’t dislike someone whose story you know.” After all, there is no room for hate in this world. And perhaps hate would…

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The voice of influence: inspiring song lyrics for marketers

By Forward Level Marketing | Jan 11, 2016

At the impressionable age of 13, Alanis Morissette taught me, “You live, you learn; you love, you learn; you cry, you learn; you loooooose, you learn.” I’d be willing to bet that almost everyone has learned from…

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5 tips on how to effectively give/receive feedback on creative work

By Forward Level Marketing | Nov 25, 2015

Often when clients are provided proofs of creative work, they turn to their trusted network of friends, family, and contacts. Knowing how to effectively discern between criticism, feedback, and personal taste is a really important part of the visual process. When you go from client receiving work to client soliciting opinions on creative, you need to…

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A small business owner's manifesto

By Forward Level Marketing | Sep 25, 2014

As part of an effort to promote Small Business Week, I was invited by the Calgary Chamber of Commerce to participate in their six-part blog series focusing on small businesses in Calgary. Writing this blog allowed me to reflect on the past three years following the launch of Forward Level, and while I wouldn’t necessarily…

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The soundtrack to my creative process

By Forward Level Marketing | Sep 18, 2014

Music. It’s akin to my best friend and has a huge influence on my life. From my first 45 record to the latest iTunes download, music has played a part in every moment of both my personal and professional stories. Music keeps me company throughout my workday, driving me and inspiring my creativity. Every client…

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Love those brand flakes…

By Forward Level Marketing | Jul 30, 2014

No, the title of this blog is not based on my favourite cereal. Rather, it is a term I came up with while on a recent flight from Lisbon to Venice (yes, it was a morning flight, and yes, my stomach was grumbling). Chances are at some point, you have ‘felt the wrath’ of your…

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The ghost of the office

By Forward Level Marketing | Jul 17, 2014

The remote employee… it’s a strange gig. You’re the ghost of the office. Everyone knows you’re around, but you’re not chatting over morning coffee, sharing laughs throughout the day or going out for drinks after work. While these “extras” are important aspects of team building and entrenching an employee within a company, are they necessary…

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6 things I’ve learned about working with the media

By Forward Level Marketing | Jun 26, 2014

I’ll never forget one of my tasks at my first “career” job. It was a work term at a PR firm, where I assisted with media relations for clients, among other things. I would draft a press release or media advisory, send it to a long list of media contacts, and then make follow-up calls…

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Design is not automatic for me

By Forward Level Marketing | May 28, 2014

After eleven years as a graphic designer, design still isn’t automatic for me… and I never want it to be. Why would I want it that way? As a creative being, design is a process – a very long and uncomfortable process. But it’s the uncomfortable areas that make me the designer I am. The…

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How a career in marketing helped me become… a better mom?

By Forward Level Marketing | May 12, 2014

Ok, I’m going to come right out and say it. I don’t profess to be the best mom in the world, not even close. But I try. And with the recent combination of Mother’s Day, my son’s second birthday last week (happy birthday Cohen!), and baby #2 arriving in a couple months (insert both excitement…

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Change is good – if you have a parachute…

By Forward Level Marketing | Apr 30, 2014

While I wouldn’t necessarily consider myself an adrenaline junkie, these last eight months have me wondering otherwise. No, this isn’t your typical bungee jumping, skydiving kind of adventure story – it’s the entrepreneur version – the one where you jump out of a plane and then build the parachute during free fall. To simply say…

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