Forward Level Marketing

FLM gets a fresh coat of (web) paint

By Forward Level Marketing | Jul 26, 2018

We are proud mommas and poppas today, announcing the launch of our brand-new website! Over the years we’ve listened to our clients talk about the unique and positive experience of partnering with Forward Level, and we thought “how can we better express that experience through our website?” That’s how the idea was born, and how…

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FLM and Stand & Command partner to sponsor Calgary Folk Music Festival 2018

By Forward Level Marketing | Jul 23, 2018

We are proud to announce that we have joined forces with our friends at Stand & Command for the second consecutive year as sponsors to bring you the move forward yyc™ at the Calgary Folk Music Festival 2018. move forward yyc™ is a community of entrepreneurs moving our community forward. As Founding Partners, we’re proud…

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Stop letting "good enough" be good enough

By Forward Level Marketing | Feb 8, 2018

If you’re an established business, chances are high that you’ve got, at a minimum, a website and some sort of lead generation strategy. Maybe you’re active on social media, utilize print or digital advertising, and showcase at conferences or seminars. It’s good enough, you think, but “good enough” means it can always be better.

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Don’t overcommit to one audience

By Forward Level Marketing | Jan 25, 2018

John Pemberton turned a cure for morphine addiction into the most popular soft drink in the world. Sometimes the right pivot at the right time changes everything.

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When it comes to content, less is often more.

By Forward Level Marketing | Jan 16, 2018

Producing a high volume of content can and likely will raise your profile on Google searches or social media, but content that doesn’t align with your strategy will eventually hurt your brand down the line.

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It’s 2018, but it’s never too late to start engaging on social media

By Forward Level Marketing | Jan 10, 2018

It’s 2018, and if your company still isn’t active on Twitter, Facebook, LinkedIn, Instagram, or other social networks that apply, there’s room for improvement.

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Anti-Resolution: Stop selling your product as a product

By Forward Level Marketing | Jan 5, 2018

January sees many new year’s resolutions made and broken (in fact, as little as 8% of resolutions stick). Some of you might have even broken one or two already, but when thinking about marketing for your business, it’s important to make resolutions you can commit to.

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“How did I miss that?” – 8 tips for editing and proofing like a pro

By Forward Level Marketing | Oct 30, 2017

Hands up if you’ve ever uttered, “How did I miss that?” Whether it was an email, a tweet or a press release, there’s nothing worse than that sinking feeling after noticing an error in your writing (especially when spotted approximately three seconds after pressing ‘send’).

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Key marketing strategies to grow your business post-recession

By Forward Level Marketing | Apr 20, 2017

In August, we wrote a blog about the reasons why you shouldn’t cut your marketing budget during a recession. Eight months later, as we start to hear predictions of a return to economic growth in 2017, we sat down with Josh Ronald from Stawowski McGill, a team of business and financial advisors who collaborate with…

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3 tips to kick-start your marketing efforts

By Forward Level Marketing | Mar 17, 2017

We recently contributed an article to the Ontario Bar Association online magazine JUST., entitled Elevate your law firm’s marketing from status quo to go, on marketing in the legal profession. While a lot of the content in the article will resonate especially true in a law firm environment, it applies to any business.

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Four tips for new legal marketers

By Forward Level Marketing | Mar 17, 2017

We all remember that first day walking into the firm. For me, I was intently looking for the lock up. After binge watching Law and Order as a kid, criminal law and police drama was my only experience with the law.

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We hear you… and we get it.

By Forward Level Marketing | Mar 17, 2017

It’s that time of year again, when legal marketers from around North America congregate in one location to learn, share, and connect. The annual LMA Conference in Las Vegas is upon us, and as we head into one of the most anticipated weeks of the year, we do so with only one goal… to help…

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7 tips for creating a forward-looking website

By Forward Level Marketing | Nov 23, 2016

Earlier this year was the 25th anniversary of the world’s first public website going live. In case you’re like me and forgot to celebrate this momentous occasion, let’s take a forward looking approach and start talking about the second quarter century of the life of the website…

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Four reasons not to cut your marketing budget in a recession

By Forward Level Marketing | Aug 24, 2016

A report published by TD Economics last month indicated that the current recession in Alberta is likely to be one of the most severe the province has ever faced. The first reaction of most businesses in a recession is…

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What does it mean to be an effective leader?

By Forward Level Marketing | Jul 18, 2016

It’s been a while since I’ve dusted off the ole event management hat. However, when our long-time client, Moodys Gartner Tax Law, shared their vision of hosting a fundraising event, I quickly ran to my…

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