Television's Carey Roberts, Content Strategist

Want to create a strong bond with your customers? Tell a great story

By Television's Carey Roberts, Content Strategist | May 13, 2020

People love good storytelling. It’s a scientific fact that we are hardwired to dramatize, to imagine, and immerse ourselves in good stories. Neuroscientists can demonstrate that our brains light up like Christmas trees when we are absorbed in a compelling story. Our motor cortexes, emotions, imagining sensations and visual image processing are all working overtime.…

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How adversity shapes consumer behaviour

By Television's Carey Roberts, Content Strategist | Apr 21, 2020

Consumer behaviour has been altered by large-scale social and economic variables for as long as economies have existed. I never once saw my mom buy a new roll of aluminum foil. She would use the same well-worn sheet for baking, clean it and then return it to the box. This frugality was passed on to…

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